HISTORY
of Chanel
Chanel as being one of the famous luxury brand in the world, was founded in early 20th century and set up by the French fashion designer, Coco Chanel.
Her elegantly casual designs inspired women of fashion to abandon the complicated, uncomfortable clothes—such as petticoats and corsets—that were prevalent in 19th-century dress.
Chanel is known for its Simple and Elegant designs, Classic style, and her High quality products.
INITIAL
Coco Chanel was born on 1883 in Saumur, France.
When she was young, she learned hatmaking and clothing.
And opend a millinery Shop, called "Chanel Modes" in Paris.LITTLE
BLACK
DRESSIn 1920s Black colour dress was a mourning dress, She suggested Little Black Dress as a fashion mode,and is hailed as an instant classic iconic.
PERFUME
Chanel No.5 is released in1921. One of the world first luxury perfume. The perfume smell and simple bottle designs which was the complete opposite of the decorative bottles that were common at that time and remains a very popular perfume today.
SUIT
Chanel revolutionized women's fashion, designing relaxed and stylish suit.It also became a hot topic because it was made from a tweed material that had previously been considered men's clothing, and was made into a women's suit. Even today this suit remains a Chanel classic and is supported by women around the world.
SHOULDER
BAGAt that time when handbags were the only bags available for women, Chanel is said to be the first to create a "shoulder bag" without handhold.
The 2.55 bag became a Chanel icon, along with the chain strap and matelasse.EXPANSION
Beside fashion, Chanel offers a wide range of products including perfumes, cosmetics, accessories, watches, and bags. And openning boutiques around the world, established as an international fashion brand.
Innovative design, sophisticated style, high quality products and the influence of founder Gabrielle Chanel have made Chanel an enduring presence in the fashion industry.